ASIA GHOLSTON
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RESUME
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​INTEGRATED SALES & MARKETING MANAGER 
  • Oversee the execution of sold content sponsorships through the implementation of custom built creative, content activation of article sponsorships, video channel integrations and social sponsorships.  

  • Support the development of new multi-platform sponsorship opportunities across NFL Digital Media properties.
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​SOCIAL STRATEGY MANAGER

  • Strategy and branded content lead on Orlando Magic official social handles, secured launch of Snapchat channel; oversaw an 20-30% increase in followers, engagements and video views.
  • Worked closely with Corporate Partnerships team to ideate and execute campaigns for partners including Walt Disney, Southwest Airlines, Gatorade and Papa Johns.
  • Responsible for budget management, campaign report outs and providing recommended optimizations based on desired KPIs for both organic and paid campaigns.
  • Supervised Social Media Coordinator and managed internal creative departments to ensure on time launches through creative briefings and asset management. 
  • Executive produced community wide Pulse Nightclub Tribute
OM PORTFOLIO
MediA project highlights
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​OMNI-CHANNEL STRATEGY MANAGER | L'OREAL 

  •  ​Omni-Channel media strategy lead on L’Oreal’s Multicultural Beauty Division (Soft-Sheen Carson and Carol’s Daughter) and L’Oreal Professional Products Division (Redken, Kerastase, Matrix, Kiehls, Dessange, Mizani)
  • Responsible for planning and maintenance of all initiatives across T/V, print, digital, programmatic, and social for the L’Oreal MCB and PPD divisions.
  • Responsible for creative asset and budget management, campaign report outs and providing recommended optimizations based on desired KPIs.
  • Primary contact for internal teams and external account leads (Clients and Partners)Supervised associates across both planning and activation teams to ensure day-to-day account needs are met. 
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DIGITAL MEDIA PLANNER | CADILLAC

  • Developed and executed digital marketing programs for various Cadillac launches and brand initiatives.
  • Created and presented monthly competitive reports to senior management and client for various marketing programs.
  • Created POVs as needed and evaluated new media types/outlets.
  • Provided strategic optimization recommendations to senior teams and client to improve media performance and   maximize ROI results.
  • Coordinated overall execution of campaign with media vendor sites, account team, creative team, and data processing  team.
  •  Created and maintained media plan flowcharts upwards of $25 MM and media buy authorizations.
  • Multicultural strategy lead tasked with assuring the brand’s presence in relevant diverse markets which resulted in an 20% spend  increase.
  •  Project lead on Escalade model year refresh that resulted in 133 Homepage takeovers, Print, OHH and Experiential that accounted for 25% increase in sales.
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DIGITAL INVESTMENT, SOCIAL SME | CHEVROLET 

  • Responsible for evaluating negotiating, buying and maintaining digital media campaigns across General Motor’s nameplates.
  • Worked with planning, analytic, and operations teams to ensure proper campaign launches.
  • Developed and maintained assortment plans, buy authorizations, optimizations, and campaign recaps. 
  • Social media subject matter expert providing insights and recommendations in social space.
  • Digital Investment: Regional, automotive, and social site category purchasing lead. 

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PROJECT COORDINATOR

  • Worked with ePrize Producers to act as a day-to-day client advisor, coordinating project development and scope to ensure high-quality and flawless execution.
  • Partnered with Producers and Client Services team members to provide optimal solutions for our clients, create deep client  partnerships, and grow relationships. 
  • Understood and translated client requirements, and supports the ongoing activities of client programs and projects.
  • Monitored project progress against the proposed plans including budgets, timelines, quality criteria, and risk management.
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 URBAN INNOVATIVE CONSULTANT FELLOW

  • One of 29 participants selected to be a part of a pilot program that consist of living, working, playing and giving in the City of Detroit.
  • Served as communications chair that manages internal communications as well as participant’s social media engagement. -Served as an urban innovative consultant for non-profit organizations servicing the greater Detroit area.
  • Developed social media strategy and timelines for clients on a needed basis for upcoming projects.
CHALLENGE DETROIT COMPANY AFFILIATES

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COMMUNITY BLOGGER

 Community blogger responsible for highligthing the city of Detroit for U-Haul's "Moving Detroit" initiative, through written and video post.
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SOCIAL MEDIA & WEB DEVELOPMENT INTERN
  • Assisted with internal and external presentations that included conference planning.
  • Launched company’s social media engagement campaigns.
  • Completed basic HTML editing for web-based Learning Management Systems applications.
  • Conducted research to assist with expanding company's market outreach initiatives.
MVU Portfolio
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MARKETING INTERN

  • Served as a liaison between BET College Marketing Reps, Radio Stations and the network.
  • Responsible for drafting marketing grass root campaigns and corresponding items for 22 universities.
  • Developed and created community events, including promotional items selection and event set up/management.
  • Routinely conducted research on various topics related to broadcast campaigns and compiled data for metrics reporting.
BET Portfolio
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