ADVERTISING | SOCIAL MEDIA | BRAND MANAGEMENT | MEDIA STRATEGY
CONTENT & DATA DRIVEN MEDIA STRATEGIST
Asia is passionate about the creative concept development and implementation of strategic client media campaigns across multiple channels. With a strong belief in sport’s unique ability to transcend difference and unite people, Asia focuses on the power of media and great content to push sports and culture forward. Prior to joining the National Football League, Asia served as the Social Strategy Manager to the Orlando Magic. Her professional background also includes stints with L’Oreal, Chevrolet , Cadillac and BET Networks. Born and raised in Detroit, Michigan and a proud Michigan State University alum, Asia earned her undergraduate degree from the university’s College of Communication Arts and Sciences. Currently residing in the Los Angeles area where she serves as a Big Sister through Big Brothers Big Sisters of America mentor program. Locally, she has also been involved with the Foundation for Second Chances and Cari Champion’s Brown Girls Dream foundation. When she is not in the office you can find Asia discovering new places, books, and curating Spotify playlists .